Meet the Team Behind Fresh Gear
At Fresh Gear, our mission goes beyond creating products — it’s about protecting athletes, families, and communities with solutions that truly work. Behind every bottle of Fresh Gear is a team of innovators, athletes, and entrepreneurs who share one goal: keeping life fresh, safe, and odor-free.
From seasoned business leaders to passionate athletes and skilled chemists, each member of our leadership team brings a unique story, decades of experience, and a commitment to excellence. Together, they’ve built a brand that’s trusted in homes, locker rooms, and businesses across the country.
Pat Conroy - President
Patrick “Pat” S. Conroy found his passion for landscaping at just 16 years old and built a career that has spanned decades. From his early days at Vidosh Inc. to founding Patrick S. Conroy & Associates, Inc., Pat has become a respected leader in landscape and golf course architecture. His commitment to quality, innovation, and long-term client relationships has set him apart in Michigan’s competitive market.
👉 Read the full story here to explore Pat’s journey, career highlights, and the lasting impact of his work.
Dean Wiltse - Formulator & Head Chemist
Entrepreneurship runs deep in Pat Conroy’s story, and it was his partnership with longtime friend Dean Wiltsie—a trailblazing Michigan microbrewer—that opened the door to a new venture. Alongside chemist Thomas York, Dean co-founded Enviro-Brite Solutions, Inc., a company dedicated to creating innovative cleaning products. Their standout invention? Fresh Gear: The Ultimate Odor Eliminator.
👉 Discover the full story here to learn how Fresh Gear was born, why it matters to athletes and families, and how it became a game-changer in odor elimination.
David Wieme - Vice President, Sales & Marketing
A lifelong athlete, David Wieme knows firsthand the not-so-pleasant side of sports—those lingering odors in gear bags, sneakers, and car trunks. That experience, paired with a chance meeting with Pat Conroy, led him to join Fresh Gear as Vice President of Sales & Marketing.
With a strong background in branding from his years with Palace Sports & Entertainment and the Detroit Pistons, Wieme brings the marketing expertise Fresh Gear needed to expand its reach. His mission today: to make Fresh Gear a household name for families, athletes, and beyond.
👉 Read the full story here to learn more about Wieme’s journey, his vision for Fresh Gear, and the brand’s bold plans for the future.
Looking Ahead Together
Fresh Gear’s story is built on dedication, innovation, and a shared love of sports and wellness. With Pat’s vision, Dean’s and Thomas’s scientific expertise, and David’s marketing drive, the team continues to grow Fresh Gear into a household name trusted by athletes, parents, and professionals alike.
As we expand into new markets and industries, one thing remains constant: our commitment to delivering products that work — period.
Stay tuned for more stories from our team and the exciting future of Fresh Gear. And if you haven’t yet, try Fresh Gear for yourself and see why athletes, parents, and coaches across the country swear by The Ultimate Odor Eliminator.
